GOOD
INDIA
KERALA
You Have to Become One With The Beast You Are Riding
Boman Irani, Co-Founder, Classic Legends, on why Kerala was chosen to kick off Yezdi’s 2026 range, the emotional connect between riders and their machines, the future of ICE engines and how rider communities continue to shape the brand.
Pulse Bharat · Why it matters
Read the original at Deccan Chronicle ↗
Boman Irani's remarks highlight the emotional bond between riders and their vehicles, influencing the strategic launch of Yezdi's new motorcycle range.