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'People say I'm forgetting my culture'Why are these Punjabi guys called 'Punjabi BTS Army' obsessed with a Korean band?
It may also surprise many to know that BTS has many young fans even in the villages and cities of Punjab. His passion for the band is such that he cannot help but listen to them.
Pulse Bharat · Why it matters
Read the original at BBC ਪੰਜਾਬੀ ↗
The phenomenon highlights the growing global appeal of K-pop and its ability to transcend cultural boundaries and connect with diverse youth audiences worldwide.